« 3X / X-Series - Three’s answer for premium 3G mobile services»

Just today the X-Series Australia site was launched by the place I work - Soap. The site is Three mobiles answer to premium grade 3G mobile services.

Please excuse the the cheesy ‘next generation’ site name - X-Series. Three did originally want ‘3X’, the rationalle being the sites about there new 3G services and 3xX = XXX, sooo it didn’t stick. I just wished with the name conclusion (X-Series) the branding steered clear of the OSX look! If only to be original. But hey, Macs are sposed to cool and like all youth targetted campaigns and there brand - Three thinks they are also, so merrily down this road they travelled.

This site was a huge effort by many of my work colleagues: Brad, Christian, Jon, Matt and I did the Flash. Most was done from scratch, while the rest was provided from the client and was localised. Though the Flash work done is nothing out of the ordinary. Though one thing I think is important pointing out is that this site is hybrid (not some full flash monster), so this site works exactly the same using alternative content ( except the product demos ;) ) - which I think is important.

Huge credit goes to John - Mr Freaksauce for coming in mid project, managing all the content changes, CSS and adding in some thickbox loving for the contact forms, which results in a better user experience in the transaction/enquiry process.

Have a look at the site here